Having a strong personal brand is important in any economy, but especially now when individuals must stand apart in a competitive job market or avoid being a victim of downsizing. Times are hard but the good news! Social Media makes it easier than ever for people and small businesses to build and sustain a great brand ...as long as we take the time to understand HOW to do it. With Social Media however, we all have the added responsibility of managing our brands, whether we like it or not.

[ Ed events are our smaller content rich events. Do NOT confuse it with our bigger SMCSeattle monthly networking event!]

SMCSeattle Education brings you a compelling 2 part branding workshop that will take you all the way from understanding the basics of branding to implementing it using social media.

Silicon Valley Branding expert Karen Kang will lead an in depth personal branding workshop to help you identify and jumpstart your brand. Maya Bisineer will follow by leading the discussion of how YOU can take your brand to the next level using the latest social media strategies and tools.

SPONSORS

Special thanks to THINKSPACE for hosting the event.

Thanks to JONES SODA, we will have a soda tasting bar with full bottles of soda for everyone.

Coho Cafe is sponsoring the afterparty by providing a large sectioned off space at their Redmond  location. Happy hour pricing menu and with some apps too!

TOPIC DETAILS

Part 1 -  "The Power of Your Brand : Personal and Small Business"

Workshop lead - Karen Kang

 In part 1, you will learn how to

·      Identify the rational value and the emotional value of your brand

·      Understand the importance of the personal brand ecosystem and how to work it

·      Jumpstart your own personal brand with proven tips

·      Guide your portable brand in an era of social networking and media

·      Take charge of your professional destiny through unique personal branding

Part 2 -  "How to Accelerate your Branding Efforts using Social Media"

Discussion lead - Maya Bisineer

 In part 2, you will learn how to

·      Apply a framework to accelerate your brand building efforts using social media

·      Use online tools to monitor your brand

·      Develop a strategic plan of action for your personal brand for the short and long term.

WHERE

Thinkspace Offices

Parking -

The building has parking and an underground parking garage but it's probably not going to be able to handle 100 cars.  There's free street parking on 165th and 166th.  Also there's parking down 83rd as well.  The parking entrance is on 83rd even though our building address is 8201 164th Ave NE. Columbia Bank is the corner tenant.

WHEN

Friday, November 5th, 3:00 p.m.

ABOUT THE SPEAKERS 

Karen Kang

Silicon Valley branding expert Karen Kang is the CEO of Karen Kang Consulting and is a former partner with Regis McKenna Inc., the legendary marketing consulting firm that launched Apple and Genentech.  She’s consulted to more than 100 organizations on corporate and personal branding in the US, Europe and Asia from AT&T, HP, Genentech/Roche, McKesson, Park Systems and VoyagePrive.com to start-ups and non-profits.

She is a sought-after speaker and has conducted corporate and personal branding seminars at top business schools such as Stanford University, Wharton (University of Pennsylvania) and Haas (UC Berkeley) and many organizations including the National Retail Federation, Sun Microsystems, the Asian Pacific Bar Association of Silicon Valley, the Asian Business League, SD Forum and Ascend.

A former media journalist, she has held executive positions in marketing consulting, advertising and public relations firms.  She is a Phi Beta Kappa graduate of Mills College, where she holds her B.A. degree, and has earned her M.S. degree from Boston University. For more information, visit www.kang.com.

Maya Bisineer

Maya Bisineer is a technologist and entrepreneur. She is the CEO and founder of Memetales – a platform to publish and share children’s stories. Maya built her brand and community using Social Media tools such as blogging, twitter, facebook in conjunction with strong local community involvement.

Maya sits on the board of Social Media Club, Seattle as the Education Director. She has spoken about storytelling, branding and technology at several Social Media conferences including the140conf in New York and Los Angeles, 140tc and WordCamp in Seattle, EVO in Utah and Blissdom in Tennessee. Maya has taught Social Media branding to students, artists, business women, executives and technologists. Maya regularly teaches a Social Media Branding and Marketing class at the Everett Community College and also is on the Advisory Board of the Digital Arts Program there.

Maya has a Masters in Electrical Engineering from the Ohio State University and a Masters in Business from The Fisher College of Business. After 12 years as a software developer, architect and strategist in the corporate world, Maya stepped into the world of entrepreneurship. You can read more about her at http://thinkmaya.com/about-maya

Special thanks to THINKSPACE for hosting the event.

Thanks to JONES SODA, we will have a soda tasting bar with full bottles of soda for everyone.

Coho Cafe is sponsoring the afterparty by providing a large sectioned off space at their Redmond  location. Happy hour pricing menu and with some apps too!

Connect with SMC Seattle!

Facebook: http://www.facebook.com/SMCSeattle

Blog:http://smcseattle.com/

Twitter: http://twitter.com/smcseattle

Web: http://www.socialmediaclub.org/

LinkedIn: http://www.linkedin.com/groups?gid=1847359

Email: SMCinSeattle@gmail.com